Social media networks are advertising platforms. That is what they do, nothing more. Do not mix up the idea of them being a social site, it is not. Their primary focus is to sell ad space.

You must understand that the organic reach on most social media platforms is really low. There is a LOT of noise on these platforms as you are competing for attention.

By using common sense you can WAIT and leverage your future growth to jet-pack your social media growth.

Do not fall into the trap of setting up a social media profile “just to do it”. Be practical and think hard about this. Are you “ready” to have a social media profile? If not, it is TOTALLY fine. You can come back later, when you have enough content, and set everything up when you feel ready.

Usually, if you add a link to an external source to a social media post the organic reach is lower. To increase your reach, keep all content on the social media platform. For example, if I were to share a video, I would upload it directly to Facebook and NOT share the YouTube link. That will keep people on Facebook and increase the organic reach.

Comparing yourself to others is 100% natural. You should always look at others and seek inspiration BUT do NOT let it deflate you. When you look at a niche authority, appreciate that they are 10,000 hours ahead of you.