Free Training

Step 10 - Email Marketing

12 Lessons Intermediate

About this course

Learn about email marketing and the concept of giving value. Your target audience; "Why did they follow you? What do they want to learn more about?"

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Training Steps

10.1 - Key Elements To Email Marketing

This tutorial will outline some of the key elements of email marketing and how you need to be aware of certain human elements when you launch your first email campaign.

10.2 - Email Basics

This basic training will give you more basic info on the mentality you need to approach email marketing. Everything is not as obvious as you may think.

10.3 – Introduction To An Autoresponder

Your autoresponder is a tool you NEED to learn to love. This the going to be the KEY to your online business. Here you will get the introduction you need to start this new relationship!

10.4 - Getting To Know Your Autoresponder

Here I will give you some more guidance on what steps you need to take to get to know your autoresponder better to fully understand the functionality of your email marketing tool.

10.5 – GDPR Compliance

GDPR is important to comply with. You need to ask for people's consent before they optin to your email list. This will give you some more guidance on what to do to be compliant.

10.6 - Importance Of Giving Value - NOT Selling!

This tutorial will show you why it is important to put your followers needs first, then sell to them. If you give as much FREE value as you can then people will trust you and follow you for a long time. It's a WIN-WIN-WIn for everyone.

10.7 - Creating Your First List & Newsletter!

Here I will show you how to create your first email list and your first email broadcast. Again, I would urge you to have a look inside the tutorials provided by your autoresponder so you can get to know the features better.

10.8 – Creating The Perfect Lead Magnet

Here you will learn from the master, JayKay Dowdall, how to create the perfect lead magnet. There is a simple step by step process you can use to identify what your audience wants and needs!

10.9 - Using YouTube

Here I will show you how YouTube fits into the picture of your email list and how they relate to each other.

10.1.1 – Using Social Media

Using social media in combination with email marketing is also important and here I will talk you through the process of how social media is used to drive traffic to your opt-in forms and product pages.

10.1.2 – The Bigger Picture

Here you will get a nice overview of the "bigger picture" which shows you how everything inside the Action Plan fits together and works together build you exposure, traffic, sales and engagement.

10.1.2 - Avoiding The Spam Filters

Avoiding the spam filters is a tricky task. You need to make sure you are spending the time growing your list, do not worry about the spam filters. Here is how and why.

  • Lorraine B says:

    “You have to eat shit” …. LOL, you are brilliant πŸ™‚

  • Joginder A says:

    Brilliant Training

  • Jason says:

    Great suggestion. Try to make money in which we are good at.

  • timothy T says:

    Valuable Info! Love the message and the delivery.

  • Jim Moynihan says:

    Great information. Never seen training in relation to using your time before.

  • Marie Ange G says:

    so far so good!

  • says:

    for some reason, I thought you released 3 modules…am I wrong about that?

    • Phillip Borrowman says:

      Hey! Yep, this week was only 2 modules…

      Monday: Module 1: The Foundations
      Time: Your Achilles Heel
      The Magic Power
      Mindset & Attitude
      Tuesday: Module 1: The Foundations
      Thinking Long Term
      Attitude Towards Your Business
      Wednesday: Module 2: The Strategy
      Overview of Philip’s Personal Blueprint
      Why This Strategy Works: The Funnel
      Thursday: Module 2: The Strategy
      Overview Of YOUR Funnel/Blueprint
      Making Yourself Bulletproof!
      How To Find Products To Review
      Friday: Weekly Webinar, Recap & Accountability Session

  • duncan swan says:

    Inner Circle invite button.
    Clicked YES. … message says Oops ! This is for members only?

  • duncan swan says:

    Brilliant so far as expected.Thanks Phillip

  • says:

    Don’t forget 4.2 , Rinse & Repeat or like I say FOCUS … cause that is where the money is found…

  • says:

    Great training Philip!

  • says:

    Took me a while to move around in the Thrive Architech page builder but doing much better now. I watched the video twice now and made screen shots an a little booklet so I can do it easier next time

  • says:

    philip grt idea to drip feed-as u pointed out the reasons, but 1 major reason is all these courses r also put up in sites like-getwsodo,blackhatforums

  • says:

    hi philip, the call yesterday was around 2 am india so could not attend, when will the live recording be uploaded.


  • Jim Moynihan says:

    Looking forward to the journey.

  • says:

    It was interesting that I found that I already had a license for 12 Thrive Architec installs, tried a few themes not sure which I will endup with. I did not see which contact form you used so went with contact 7. I have a lot of learning-messing arount to do with the page builder to get good use of it. this was the first module I was tempted to skip a a bit as I have built a lot of websites over the years…crappy ones but I built them πŸ™‚

    • Philip Borrowman says:

      It’s important not to skip anything. You are more than welcome to build your site any way you want but you should still watch my tutorials so you don’t miss anything.

  • duncan swan says:

    Brand new to this site. Looks very in depth and well put together.
    Thanks Phillip

    • Philip Borrowman says:

      Cheers Duncan! There is over 30 hours just inside the Action Plan alone so I hope you get stuck in. If you need anything at all then let me know!

  • Jeff Cutts says:

    At last I now understand the relationship between an objective an Adset and an Ad …. Thanks JK and Philip

  • says:

    Very nice set up….love it!! Excited to dig in!

  • Jeff Cutts says:

    Thanks Philip for this very valuable content. It has highlighted many holes I had in my approach to the whole process of marketing online. I love the logical step by step training segments, that are so down to earth and honest. They are valuable modules for an absolute beginner like me.

  • Pen