Create A Blog Post – Step by Step – Planning

Lesson 10

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Think like a human, not a robot. Write for your audience, not Google.

Planning is always different depending on the topic you are writing about. Use a simple Word Document or even a pen and paper.

Sit down and follow a logical order and separate your content with the idea of "how can I provide the best value for the search query?"

Philip Borrowman ‧ Taking Action Online

Use Sub Headings To Separate the content
use bullet points and content blocks to Separate content.
use internal links
use external links
Use images and video
Create a longer, better and more valuable Article than the first three results in google.

Is Your Mindset Letting You Down?

Winning Mindset

Understand: Even if this "does not rank" you are learning SO much by creating the blog post.
Understand: Even if this yields no results, you are expanding your niche knowledge.
Understand: The process of completing a great blog post expands your horizons and opens a lot of potential doors down the road.

LOSING Mindset

Thinks spending 4 or 5 days on one blog post is too much.
Can't be bothered to write a 5000 word article.
Forgets about the user intent and only thinks about what "they" want, instead of thinking about what the audience wants.

Richard D says:

Hi Phillip,

I’m not sure if its just on my end but you lost an audio in 7.11mins Mark of your video.

Richard