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Editing & Formatting

Lesson 8

Formatting your content is very important. This ensures that the visitors have a nice experience and engages them more.

Images are particularly important. You also want to separate your content into scannable and readable format so people can easily digest your content.

Bullet points, descriptive infographics, content block templates, quotations and so on.

- Philip Borrowman


Do not add adverts, banners or affiliate links.

Do not use pop ups or flashing images.

Focus 100% on the content and giving value. 

"making money" will be covered later in the Action Plan.