How Does YouTube Fit Into Your Marketing Plan

Lesson 3

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Let me show you how videos can help you rank better in Google & get more traffic to your channel + blog.

There are many different ways to traffic to your videos, this is why they are so powerful.

- Philip Borrowman

Google Vs YouTube

There are multiple streams of traffic potential for your videos.
Videos on blog posts increase dwell time, which increases rankings.
If your video does not rank No.1 in YouTube, it does NOT matter because traffic comes from sidebar, embeds, discovery pages and more...

Google only delivers good traffic if you are on page one.
Google is an absolute thing, if you don't rank of page one you don't get traffic from them.
Blog posts are great but it is harder to keep people's attention if you have long form content without a video.

Assuming you make OK videos with good audio, the user experience is greatly enhanced by having video.

By having a video embedded on your blog post your audience get much better value because they can get a visual representation of your blog post.

This increases engagement, exposure and increases the chance of someone subscribing to your lead magnet or and your YouTube channel.