Narrowing Down Your Niche
Laser Target Your Niche
You have to understand how to spot micro niches before you start looking for niche ideas. This will help you save time and effort as you start looking for potential niches.
The broader your niche, the broader your audience.
This makes it impossible for you to know "what they want" and makes it impossible to get traffic, leads and sales.
By finding a very specific niche (micro niche) you can target the correct audience with relevant content, promotions and value.
When they arrive at your website, their intent will be clear and you can deliver!
Let me show you one example of a niche being narrowed down so you can do this yourself when you find niche ideas...
Travel (Too Broad)
This niche is very broad. "travel" has dozens of sub niches and content potential so how do you narrow this down?
Travelling In Brazil
Better, but it is still quite vague. Will this website be suitable for backpackers? City breaks? Jungle trips?
Luxury Travel In Brazil
SUPER targeted and micro niche audience. This makes the audience super targeted and easy to serve content to.