Narrowing Down Your Niche
Lesson 2
Laser Target Your Niche
You have to understand how to spot micro niches before you start looking for niche ideas. This will help you save time and effort as you start looking for potential niches.
The Problem
The broader your niche, the broader your audience.
This makes it impossible for you to know "what they want" and makes it impossible to get traffic, leads and sales.
The Solution
By finding a very specific niche (micro niche) you can target the correct audience with relevant content, promotions and value.
When they arrive at your website, their intent will be clear and you can deliver!
EXAMPLE:
Let me show you one example of a niche being narrowed down so you can do this yourself when you find niche ideas...
Travel (Too Broad)
This niche is very broad. "travel" has dozens of sub niches and content potential so how do you narrow this down?
Travelling In Brazil
Better, but it is still quite vague. Will this website be suitable for backpackers? City breaks? Jungle trips?
Luxury Travel In Brazil
SUPER targeted and micro niche audience. This makes the audience super targeted and easy to serve content to.
Yet another great simple explanation of how to drill down into a specific niche.
Glad you are finding the training helpful!
Love the training. Love the “Life of Brian” poster more! One of my favourite comedy films. Raised as a Catholic, but with some doubts, I went to see the film opening weekend after it was announced the Vatican had denounced it.
haha! Yep, the Vatican really helped to make that movie a “must see”. The poster is an original which I bought about 10 years ago. I watched all of Flying Circus over xmas… good times.
I have Holy Grail and Life of Brian and the Fawlty Towers shows on DVDs. John Cleese and company were hilarious.
Should we be looking at search volume when narrowing down the niche?
Sure, you can use it as an indicator. However, remember that the search volume is just an estimate and does not take into account human nature and subtle nuances of common sense. You will get a lot of false positives when you do keyword research.
Hi Phillip,
Awesome video! And yes Banff is in Calgary Canada ??
That’s my hometown ?
Richard
Nice!! That’s really funny!
Those are great examples to lucidly get the idea across. Just out of interest, I have been a type one diabetic practically all of my life.
That’s great. Glad to hear this was helpful.
Narrowing down in a specific niche instead of being broad seems a great strategy, giving ample opportunity to create targeted content.
Makes it simpler and MUCH easier to get traffic and sales.